Maybe you don't find your hands sweating as much at work as an NBA star, but it would still be cool to start off each work day by pouring talcum powder into your hands and ceremoniously throwing it into the air. Not to mention doing so over top of a pretty cool riff.
This is the idea behind Nike's ad hocking their Zoom LeBron VI sneakers. But it's something more than just hyping LeBron James' already great mythology. Sure, the spot begins and ends with LeBron, but the images in between capture the beauty and the question of this ad: Are we all little LeBron's in our own spheres?
The barber, the baker, the street-baller, the student, the 12 year old girl who's been banned from playing in the boy's league because she's too good... and everyone else who is at the game simply watching LeBron... They all chalk up in the same way the NBA's greatest player today does (I don't want to get into an MJ-LeBron debate here).