What Apple product do you first remember seeing? Or using? Was it a MacBook? An iPhone? What is it about Apple that makes its products so appealing, so memorable, so desirable? What is it about Apple's design that makes it, well, so good?
In the Documentary Objectified, the second part of a three-film "design trilogy" (read a write-up on the first film of the trilogy, Helvetica here), director Gary Huswit explores how manufacturing design and the objects we use every day without even thinking about them affect our lives and become a part of our stories.
This begins to make sense once you realize that from the moment we wake up almost everything that fills our world has been designed in one way or another. From the post-it note on our fridge to the potato peeler we'll use to make mashed potatoes for Thanksgiving dinner to the digital camera that captures our favorite moments, it turns out that the objects we use every day come from someone who created them for a specific purpose in a very intentional way. These objects not only greatly affect the practicalities and comfort of our lives, they also make a statement about who we are.